Supercharge Your Impact by Investing Consciously to Support the Sustainable Development Goals
The UN's Sustainable Development Goals are the main inspiration behind our conscious investment platform, and we designed our portfolios around 8 Impact Areas that align with them.
Back in 2015, the UN outlined a sustainable development plan that would create a better world for people and the planet. The plan contained 17 Sustainable Development Goals, better known as the SDGs, covering issues like Better Health, Clean Water, Climate Action, and Gender Equality, to name just a few. Every single member nation signed on, committing to make the SDGs a reality in building a sustainable future for everyone.
There’s been a lot of activity around the SDGs in the years since, with governments and companies working together to get both their day-to-day practices and long-term strategies in line with the goals. Companies like CVS, Microsoft, and Pepsi, for example, have emerged as leaders in integrating the SDGs into their company values and operations, and by doing so, they’ve showed other companies how they can do the same. And by being proactive toward the SDGs, companies have shown that doing business sustainably can also be good for the bottom line.
How can investors get involved? Well, when investors decide to invest consciously, they want to align their money with their values, and seek out companies that are working to make a significant positive impact for their investment dollars. This means companies committed to the SDGs and leading the way in sustainability will get investments. On the flip side, conscious investors won’t invest in the companies that aren’t working for sustainable change, or in those that are just fine with the status quo. When more and more people start investing this way, it sends a powerful message to corporate executives, government leaders, and policy makers: Sustainability is the way of the future.
COIN Impact Areas and the UN Sustainable Development Goals
Here at COIN, we wanted everyone to be able to invest in companies committed to making positive change in the causes they care about. So, we used the SDGs as the main inspiration behind our conscious investment platform and designed our portfolios around 8 Impact Areas that align with them. We identify companies that are making a significant difference in creating positive change aligned with the SDGs, and include those in our conscious investment portfolios. In doing so, we look for companies that have established clear, strong, and measurable impact goals; offer products and services that generate positive impact in an area; and have operational alignment with the goals of a particular Impact Area. At the same time, we exclude companies that violate the UN Global Compact, are involved in manufacturing tobacco or tobacco products, or are involved in controversial weapons, such as nuclear, biological, chemical, and cluster munitions.
Take a closer look at how COIN’s Impact Areas can help your investment dollars make a difference.
- Better Health: The quality and affordability of your health care can depend on where you live and your ethnicity. Learn which companies are aligning with SDG 3, Global Health and Well-being, by closing the gaps and increasing health care access for everyone. Check out our blog post, How Your Investment Dollars Can Make an Impact Toward Better Health.
- Clean Water: Contaminated water, water shortages, and expensive water bills are a reality for millions of Americans. Our featured companies in this area know that there has to be a better way, and are working to support SDG 6, which ensures availability and sustainable management of water for all. Read our blog post, Be Part of the Solution: Invest in Companies Supporting Clean Water.
- Climate Action: In the fight against climate change, some companies have been more active than others. Find out which company achieved net-zero greenhouse gas emissions, and which major retailer recently transitioned to all-electric vehicles, in alignment with SDG 7, Affordable and Clean Energy, and SDG 13, Climate Action. Read our blog post, Concerned about Climate Change? Invest in Companies Taking Climate Action.
- Gender Equality: Your investments could support companies that are striving for equal pay for equal work, or those with equal gender representation on executive boards and leadership roles. Discover which companies are embracing SDG 6, Gender Equality, and understand that when women lead, everyone succeeds. Check out our blog post, Concerned about Gender Equality? Invest in Companies Working to Create a More Equal World.
- Modern Cities: Billions of people live in cities around the world – but many aren’t safe, sustainable, or inclusive to all who call them home. See which company committed $50 million to help end homelessness in Silicon Valley, among other changemaking companies that are supporting SDG 9, Industry, Innovation and Infrastructure, and SDG 11, Sustainable Cities and Communities. Read our Modern Cities blog post, 4.2 Billion People Live in Cities. Let’s Make Them Better.
- Quality Work: Want to support safe workplaces where employees can learn and grow, or companies that seek out veterans, new grads, or other underserved groups when making new hires? The companies included in our Quality Work Impact Area do just that, by committing to SDG 4, Quality Education, and SDG 8, Decent Work and Economic Growth. Check out our blog post, A New Way to Advocate for Quality Work.
- Reduce Waste: In 2015, the U.S. generated more than 262 million tons of municipal solid waste. Find out which companies are trying to change that, by recycling on a massive scale and even tying employees’ pay to recycling goals, in agreement with SDG 12, Responsible Consumption and Production. Read our blog post, Beyond Metal Straws: How to Make Real Change in Reducing Waste.
- Shared Prosperity: When there’s widespread access to food, finance, and technology, everyone can thrive. Check out which companies are in alignment with SDG 1, No Poverty, SDG 2, Zero Hunger, and SDG 10, Reduced Inequalities, by trying to make fresh food available and affordable in every neighborhood, or providing loans to low- and moderate-income businesses. Read our Shared Prosperity blog post, Here’s How All of Us Can Live Long and Prosper.
We’re really excited to see that there’s a summit focused on the SDGs at this year’s UN General Assembly. This is the first summit on the SDGs since they were adopted in September 2015. Member nations will be looking at achievements up to this point, plus ways to make progress toward the SDGs at an even faster pace. We’ll be keeping a close eye on new announcements coming out of this year’s summit and sharing the latest news. (If you’re not already following us on social, be sure to check out COIN on Facebook, Instagram, and Twitter.)
Sustainable business practices are good for people, the planet, and the bottom line. By making conscious investments aligned with the SDGs, you’ll ensure your investment dollars help to build a better world.